“A Study On Impact Of Tv Commercials On Children And Reaction Of Parents With Reference To Krishnagiri District”

  • Murugan.P Research Scholar, Department of Management Studies, Sri Vidya Mandir Arts & Science College, Katteri, Uthangarai.


Parents, consumer organizations, and policy makers are generally concerned about effects of TV advertising directed towards children. These effects might be mediated by children’s understanding of TV advertising that is their ability to distinguish between TV programmes and commercials and their comprehension of advertising intent. Advertising is a specific attempt to popularise a specific product or service at a certain cost. It is a method of publicity. It is always intentional, openly sponsored by the sponsor and involves certain cost and hence, it is paid for. It is a common form of non-personal communication about an organization and/or its products, ideas, services, etc., that is transmitted to a target audience through a mass medium. The ad film makers are formulating fresh ways of enacting the consumers to buy their products. If an advertisement for a product attracts the consumers, they tend to purchase it frequently, or at least buy it
once. If a company has to survive in this competitive world, it has to project the image of its products in such a way that they pick up the sales, when they hit the stores. The best way to persuade the consumer to stick to the product of a particular brand, when the numerous choices are provided to them in the
market, is attractive advertisement. However the ad film makers should remember that the commercial impacts can also have negative impact on children. In this project I have presented some of the most visible impact of advertising on children, positive as well as negative