“Advertising to Children and Parents Reaction”

  • Kannan K Assistant Professor, Department of Commerce, Sri Vidya Mandir Arts and Science College, Uthangarai.
  • S. Parthipan Assistant Professor, Department of Commerce, Sri Vidya Mandir Arts and Science College, Uthangarai

Abstract

Advertising to children is the act of marketing or advertising products or services to children, as defined by national legislation and advertising standards. It is often the subject of debate, relating to the alleged influence on children’s consumption. Laws concerning such advertisements have largely evolved in recent years. In most countries, advertising for children is framed by a mix of legislation and advertising self-regulation.

Published
2016-05-30