Impact of Social media on Teaching of Visual Communication-A Contemporary Analysis

  • Devendran.M Department of Visual Communication, Dr.Ambedkar Government Arts College, Chennai-39
Keywords: Social Media,, Smart Phones,, Face Book,, WhatsApp, Youtube


The influence of social media on learning and teaching environment is growing more each year. Advent of Smartphone, iPad, Tablet with mobile Internet Facilities has led to a spurt in the extensive use of social media. There is evidence that College Faculties increasingly use social media as part of teaching strategies along with professional and personal needs. In this context, this study is to highlight the efficacy of social media tools such as Face book, WhatsApp, Viber, Skybe, Google plus, Twitter and Youtube deployed in teaching and learning process of Visual communication studies at Undergraduate level. This study adopts Interview with Twenty five Faculty members of Visual Communication in Chennai city to elicit information about their view and experience on utilization of social media for
enhancing the quality of Visual Communication Studies