A Study on Customer Satisfaction towards LG Tv With Special Reference To Uthangareai Town

  • Priyadharisini J Mary Assistant Professor, PG & Research Department of Commerce, Sri Vidya Mandir Arts and Science college katteri, Uthangarai, Tamil Nadu, India.
  • Visalatchi A M. Phil (Commerce) Scholar, PG & Research department of commerce, Sri Vidya Mandir Arts and Science college, katteri, Uthangarai Tamil Nadu, India.
Keywords: Customer Satisfaction, LG television, LG product and services.


The report on consumer behaviour of LG television, consumer psychology is most important to study of consumer to know how people behave while purchasing,
using and disposing the product and services. its necessary for marketer to know the buying behaviour of the consumer before marketing the product and services in order to be a successful marketer. Customer studies are an ongoing process and it is difficult to bring out a unified conclusion, this is because consumers vary by taste, design, colour, etc. Consumer behaviour reflects the totality of consumer’s decisions with respect to acquisition, consumption and disposition of goods, services, time and idea by human decision making units .It also includes whether, why, when, where, how, how much and how often and how long consumer will use or dispose of an offering. The character, Satisfaction and attitude of customer are the important dimensions in the decision making process.