A Study on Consumer Satisfaction Towards Milk Product

  • Kasthuri R Head cum Associate Professor, Sri Vidya Mandir Arts & Science College, Katteri, Uthangarai, Tamil Nadu, India
  • KOWSALYA K PG & Research Department of Commerce, Sri Vidya Mandir Arts & Science College, Katteri, Uthangarai. Tamil Nadu, India
Keywords: Consume satisfaction, Milk product, Arokya milk


The marketing approach which is linked the basic premise that each customer is different and hence needs to be approached differently. Also, given the
exorbitant cost of researching each customer, it is possible to group them according to common measurable and definably parameters and hence create segment. Thus, the customer is the focal point of the marketing orientation. The selling approach is more transaction based and aims at maximization in this short term. As opposed to this, the marketing approach emphasizes customer management, customized approach to winning retaining the customer, and hence, focuses on building profits over a long term. The selling approach, generally, undermines research it is more intuitive. It works well in market that are less complex, in the sense that competition is low and customers have very little choice .It works on the mass marketing approach where in customer needs are aggregated