Service Quality Dimensions in Indian Service Sectors – A Literature Review
The service industry plays an increasingly important role in the economy of many countries. In today’s global competitive environment delivering quality service is considered as an essential strategy for success and survival. Hence it is essential for analyzing the ever changing customer expectations and perception in various service sectors. The purpose of this paper is to study service quality in various sectors in India. The researchers collected and critically examined the secondary data such as published research journals and articles on service quality. This study covered the six service sectors in India such as healthcare, public service, telecome, hospitality, banking and retail sectors. Finally researchers have discussed and concluded based on analysis of literature.